ABEBE Estates Roastery

Abebe Estates Roastery is more than a coffee brand; it’s a journey from bean to cup, rooted in ethical sourcing and rich, complex flavors. The goal of this project was to craft a cohesive branding campaign that captures the essence of the roastery’s experience. From logo variations and product packaging to van wraps, every design element works in harmony to reflect Abebe’s commitment to sustainability, fair trade, and artisanal craftsmanship. The result is a brand that resonates with urban professionals, home baristas, and ethically minded consumers who value quality, transparency, and community.